Mercury Business Development

Useful stuff free to download

Quick guides – short free guides for you to download and use


A useful process to help you plan content for different parts of your bid

Quick guide to Storyboards

Executive summaries

Want to capture the key messages in your proposal and explain why you are the best company to deliver a service?

You need an Executive Summary.

Quick guide to Executive Summaries

Features, Benefits, Discriminators and Proof Points 

Do you understand the difference between features, beneOts and discriminators? Do you know how to prove you can deliver them? If not, you need this guide.

Quick guide to Features, Benefits, Discriminators and Proof Points